Packaging Innovation at Graphic Packaging International

Innovation

Insight. Inspiration. Innovation.

Great packaging ideas start with consumers.

Their lifestyles and preferences provide the insight that inspires our creative teams.

We have a long history of bringing innovation to our customers and our industry. And innovative ideas continue to drive our business today.

Packaging Innovation

Our Innovation Process

Using a collaborative and iterative approach, we filter ideas through a series of design phases and evaluation criteria
– a stage gate process, if you will. By merging your stage gate processes along the way, we can accelerate the development process and create breakthrough packaging ideas.

Research

To add value to your brand promise, first, we need to understand your customers. Where they live. Where and how they shop. How they spend their leisure time. Their hopes and aspirations. We also review and understand your manufacturing processes.

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Creative Design

Next, our team of structural designers starts building a solution inspired by the consumer insights. We recognize that adding functional benefits can change the relationship with your customers. Whether we add a handle where there was none before, or change the way your product is placed on the pantry or refrigerator shelf, changes will impact how consumers emotionally connect with your product at every touch point.

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Package Innovation

我们的创新的结果vation process is a superior packaging solution that improves your consumer’s experience, builds brand equity and reinforces customer loyalty.

Innovation Centers

We have five Global Innovation Centers dedicated to facilitating our innovation and design process. They ’re strategically located in Atlanta, Georgia; Chicago, Illinois; Sneek, Netherlands; and Bardon, and Bristol England. This is where creative thinking becomes an inspired design that showcases your product and accelerates your brand’s performance.

Each Innovation Center unites a wealth of packaging know-how with a world of fresh design ideas, leading technologies and new materials. With packaging samples from around the world and state-of-the-art collaboration tools, our facilities allow us to work seamlessly with design, machinery and manufacturing to ensure new designs are feasible in the marketplace.